
Bill, I'll make it painless. I swear!
Is Linux really the next up and coming OS, slowly sneaking up behind Windows, ready to pounce and rend Bill’s love child to shreds?
I believe by now a fairly large percentage of the populace is aware of Linux. Take my office, for example. Given that our work evolves around the hi-tech industry, Linux isn’t really a foreign term to most. However, the majority of my colleagues have all grown up with Windows. Linux, while known to everyone, wasn’t something most had really spent time on.
And thus the tale begins of why Linux had such a short lived existence in our offices.
As if Windows vs Linux articles aren’t already running rampage through the web like the Spanish Inquisition, Techrepublic published yet another article detailing the greatness of Linux over Windows. The author delivers an account of success with Linux like it has been done uncountable times before. Such articles are contagious and are one of the main contributors to the spread of Linux. When browsing google for OS related issues, stumbling over an article such as that is inevitable.
Thus it happened that at some point the Linux wave hit our offices and pretty much everyone with their own laptop at work wiped Windows from their machines and went for Linux - one after the other. The excitement was large at first and everyone marveled at the greatness that is sudo, the joy that is Gnome, the ease of installation, the excellent repositories of Ubuntu, the driver compatibility and the awesomeness of the community.
No doubt, at first Linux was just a gift from heaven.
Software existed for pretty much everything that we needed ranging from office tools to multimedia packages, full compatibility with web apps and communications software. The desktop was pretty, customization was great, it was fast and furious and everybody was soon talking about anti virus software as if it was a thing of ancient past. Viruses? Prft! Welcome to the world of NOS!
Come Monday morning the following month:
[Me] “Hey guys. What are you doing? Are you installing Windows again?”
[Jeff] “Yep.”
[Me] “How come?”
[Karl] “Call of Duty 4, man.”
[Me] “Have you tried Cedega for that?”
[Jeff] “Blah. Hassle.”
[Me] “What about dual boot? You don’t have to scrap Linux all together.”
[Karl] “Hard disk space is precious, man.”

And that ended the Linux era in our offices. These days they’ve switched to Company of Heroes as their game of choice and Adobe’s creative suit collection is the latest fad amongst our photography fans. Nobody bothers with the Gimp. Soon Spore will be the next big hit and many are anticipating the upcoming release of GTA IV for the PC.
Of course, this isn’t a justified death sentence for the Linux OS. I am sure that these games, like most others, could have been run on Linux with the help of Wine or even the purchase of the Cedega service. I am sure that somehow, with a lot of tweaking, a lot of fiddling and a lot of patience, they could have gotten the entire Adobe package running on their systems. And I am confident that if they had enough patience, they’d eventually also get GTA IV running on their machines. Linux is a very versatile, stable, peace giving and optimized OS - no doubt about it.
The problem, however, is that nobody cares. At least not the people that matter - Video game companies and mainstream production software companies. In our case, we’re gamers. We game on everything we can get our hands on and the easily accessible mainstream of the gaming industry is located around Windows and the various console systems. Gaming makes up for a huge, gargantuan percentage of the computer industry. Gamers want to spend effort on mastering and beating the game; not on mastering the OS on which their games have to run. Wine and Cedega may be great options, but they are hurdles. Nobody likes hurdles. Like with Sony’s first walkman, the key to success is ease of use, one-button-push, instant exposure to content. No hurdles.
A militant Linux defender’s answer to that may be, “RTFM, dude. It’s not that hard. Give it a chance.” While he’s right with this statement, it is also the core of the problem. You have to make preparations before you get exposed to the content. With Windows you don’t have to do this. People tend to choose the clear path over the rocky, obstructed one. That’s how simple the formula is.
The solution for all this would be the magic phrase “Works out of the box”. Make this possible and Windows is history.